This book is interesting, but I suggest reading or listening to a summary (I like Blinkist) rather than taking the time to read the entire book. It’s too long winded and scientific, and academic for me.
Human minds have 2 systems:
System 1- Impulsive, instinctive automatic, intuitive. This system is legacy of evolutionary past. Making rapid actions and judgments can be a survival advantage, but not understanding that our minds are still working even without our conscious effort, can be a disadvantage in life.
System 2- Calculating, thoughtful, deliberate. It’s about maintained focus, higher intelligence, forming beliefs, etc.
Being lazy and using System 1 when we should utilize System 2, can cause us to make mistakes.
Priming- exposure to something causes us to summon thoughts about something else. It effects the way think, but also the way we act.
Heuristic- How the mind use shortcuts to make quick decisions.
- The mind can overuse these
- Substitution heuristic- Answering an easier question than what was actually asked.
- Instead of doing research, we just take the easy route.
- Availability heuristic- Overestimate something you hear about more. The media putting something in our minds that helps rating is a perfect example.
Experiencing vs. Remembering self- WE HAVE FAULTY MEMORIES
- Experiencing is more accurate-feelings during an event occurring
- Remembering- Less accurate b/c it registers memories AFTER the event, but it dominates the memory. Reasons why it dominates the memory:
- Duration neglect- Ignoring the duration in favor of a particular memory from it
- Peek end rule- overemphasizing what happens at the end
Cognitive ease vs. Cognitive strain
- Ease-When something is simple, and system 1 can handle it automatically.
- Strain-System 2 double checks us, but we’re less creative and able to influence.
- Practicing a speech 100 times so it becomes in a state of cognitive ease makes you sound much more influential.